There is nothing about this video that was overly-technical. This video is hinged more on my attempt at artistry in the various shots. I want to improve at framing, or rather the photographic aspects of shooting video for fun and the art. Besides, content is king as Philip Bloom would say.
But If one has to know, I simply desaturated everything and bumped up the contrast a little. And of course this was my first attempt at exporting 2:35 video (or in this case, I eyeballed it and guessed how far to crop the top and bottom, while keeping in mind the subject(s) of focus within each shot). Lastly, YouTube’s video players don’t adjust in size to exports of this type, but instead adds back the black bars. So I added the same upload from Vimeo below.
Here is a great video that was created by transparenthouse.com, a 3D design and visualization studio, showing Apple’s technological innovations.
Notes
Transparent House used its visualization capabilities to create a tribute to a company they greatly admire on the occasion of the iPad release. The idea was to show a glimpse into the history of this product giant by modeling some of the innovative products they’ve developed in their 3+ decade history.
The animation was done entirely using 3Ds Max and V-Ray render and took about 10 days to complete. Professionally done 3D visualization is the perfect tool to present concepts or new products in a beautiful, photoreal style, while creating a mood with music and conveying a message, through on-screen text or narration.
This animation was an artistic exercise and not intended for commercial use. The animation is not affiliated with Apple or any third-party companies. We hope this animation will be used mainly as an educational tool for the 3d visualization or/and design industry.
We wonder as the sum of all our knowledge and memories is uploaded, converted into bits, tagged and indexed, are we sacrificing what makes us human, or evolving what it means to be human? All we know is that we are here now. And though it was us who made it, it is the internet that is remaking us.
Credits: Jordan Clarke: Vancouver based designer specializing in motion design and video production. Jorge Feres: Motion design and animator. Adam Saint
You gotta see this! This is totally captivating. Diego performs a complex rhythmic musical composition using only various parts of the tree for different tones or pitches (think timpani or tom toms). And what’s awesome is he captures it all in Pro Tools on his MacBook Pro. I die!! He’s a musician after my own heart! LOL! Check him out: diegostocco.com.
Here are his notes:
In the garden of my house there’s a tree with lots of randomly grown twigs. It looks odd and nice at the same time. One day I asked myself if I could create a piece of music with it.
To tune the tree I picked a fundamental note and tuned the twigs by trimming them with a pencil sharpener. I used two Røde NT6 and a NTG-2 as microphones, combined with a customized stethoscope.
I recorded the tracks live on a Pro Tools LE system. I didn’t use any synthesizer or sampler to create or modify the sounds. All the sounds come from playing the tree, by bowing the twigs, shaking the leaves, playing rhythms on the cortex and so on.
